Clever

Responsive Website Design

When influencer marketing agency Clever approached Roundhex in 2017, their existing website was falling short. The brand was maturing fast. It needed to reflect the massive impact influencers were delivering and the gorgeous content they were producing, and it needed to speak with a clear, strong voice.

 

Contribution

  • Visual & UI Design
  • Wireframes
  • Mockups
  • High-Fidelity Prototype

Clever Homepage

Roundhex was determined to deliver a site with both impact and personality. Starting with the Clever homepage, we refined the Clever brand through bolder colors, more sophisticated typography, and more confident language. We designed, tested, and tested some more to ensure the website worked beautifully and maintained its visual impact across devices.

Mockups of the Clever homepage for desktop, tablet, and mobile screens

Case Study Page Template

Case studies are critical to showing impact, but Clever's existing website wasn't set up to make them shine. They'd been uploading them as PDF files and sharing links to those files with clients and prospects, but this was a clunky experience for everyone. They needed a way to showcase their work in a format that was dynamic, responsive, and visually stunning.

We used real content from Clever's influencers to build and test a case study template that gave center stage to visuals while also showcasing the quantitative results of their influencer campaigns.

Mockups of a Clever case study for desktop, tablet, and mobile screens

 

Additional Pages

Once these core pages were designed, we designed the rest of the pages to deliver a cohesive message and carry the impact across the Clever website.

 

Mid-scroll view of the Clever services page on tablet and smartphone screens

P.S. It's been a few years! This website was designed in 2016, and as of 2024, Clever has rebranded as CLKS digital – I'm proud of them and so happy to have been a part of their journey!