Sacramento LGBT Community Center
Brand Refresh & Print Collateral
Before I joined the volunteer team at the Sacramento LGBT Community Center in 2021, the organization's small but dedicated communications team was designing print collateral under strict budgets and tight timelines.
I volunteered my design skills to help them take their print material to the next level without blowing past printing budgets or deadlines – and I took the opportunity to give them a fresh new look that better reflected the dynamism and strength of the LGBTQA+ community in Sacramento.
Deliverables
- "Mini Brand" for Print Collateral
- Impact Report
- Promotional Rack Cards
- Partnership Reports
A Fresh Look for Print Collateral
The marketing team at the Sacramento LGBT Community Center knew they needed to update the overall look of their print materials to appeal to their members and supporters, but they didn't have the capacity and weren't sure where to start. I worked with them to develop a mini brand that was fresh, friendly, and contemporary.
Impact Report Self-Mailer
Our work together began with the redesign of their annual impact report mailer. We transformed this piece from a 8.5 x 11 inch bifold brochure that needed to be stuffed into envelopes with each mailing to a trifold self-mailer that was more compact and far more convenient than its predecessor.
Rack Cards, Partnership Reports, & More
Additional work included a digital-friendly version of the impact report, a series of rack cards dedicated to the Center's wide array of programs, and partnership-specific reports designed to demonstrate the impact of their collaboration with other organizations in the community.
